The Growth of Formula One in the Mercedes Era Episode One: Legends of the Past
During the master's program in Sports Communication and Journalism at the Universidad Europea de Real Madrid, my group decided to produce a 3-part documentary on the growth of Formula One. We focused on the Mercedes era of dominance: where they've won seven consecutive World Championships in the last decade. I completed the first episode which focused on the all-time great drivers of the past, Bernie Ecclestone, and a couple of scandals that have shaped the sport. This documentary was inspired by the popular Netflix series "Drive to Survive". Thank you to my two group members Daphne Seberich and Zoe Guimard as well as everyone who participated in this documentary.
Previous Projects
Fruit by the Foot Campaign
For our final project in my advertising copywriting class, we were tasked of picking a lesser-known product and creating a full advertising campaign for it. My partner and I picked Fruit by the Foot because we wanted to pitch why Fruit by the Foot should be the go-to snack for college students. Click here to see our campaign.
Adidas Promotional Ad
For my Digital Storytelling class final project I created a five and a half minute promotional video ad for Adidas. The purpose of the ad is to show how college students from different cultures can come together and become good friends through playing soccer at Marquette University. Although there are some Adidas products in the ad, the intention is to tell the story of the team as it progressed throughout the intramural soccer season. This ad was shot in the fall of 2018. Click on the photo to follow the link to the video.
I worked on a marketing and communications campaign for Navy Pier as part of my public relations capstone class at Marquette in the Fall of 2017. I was the Account Executive and led a team of 6 classmates in an effort to re-brand Navy Pier. We created a marketing communications campaign for 2019 and pitched it in front of three judges including Payal Patel: the public relations manager at Navy Pier. Click on the button above to see the marketing/communication plan book. Click on the logo to see the campaign.